Rest In Peace, Vine
January 24, 2013 - October 27, 2016
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Yesterday was an exceedingly dismal day on the Internet – a sorrow that not even a Vine of a cute and cuddly animal could heal. After a widely rumored failure in sale processes, Twitter announced that it will be cutting its staff by 9%. In their efforts to push Twitter toward profitability as an independent company, about 350 employees across sales, partnerships, and marketing efforts, are expected to be affected by the layoffs. As a result of cutting its staff, Twitter is also shutting down the video app Vine after failure in turning the app into a profitable part of their business. By Thursday evening, many employees took to Twitter and posted their goodbyes, using the hashtag ‘#TwitterLayoffs’ as their sendoff.
News first broke when Twitter announced the discontinuation of the beloved app in a post on Medium, where they acknowledged and thanked all staff involved in the creation of the app. “Since 2013, millions of people have turned to Vine to laugh at loops and see creativity unfold,” Vine wrote. Many Vine users cultivated their followings and reaped a successful career from it, even broadening their scope in social media and establishing “empires” on Snapchat or Instagram, etc.
Even though Twitter is discontinuing the Vine app, the videos will be view able online for the foreseeable future — the Medium post said the company would notify the public before any changes are made to the Vine website. However, they will still begin to sunset the app, and will stop their support of the app, allowing for uploads and updates “in the coming months.”
Vine was the home of hilarious, cursing kids, loops of public figures’ finest moments, and cute animal content that you’ve never seen before – it’s been a good 3 years, Vine. Rest in peace.