Caramel M&M’s Are the Newest Candy Craze
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As M&M’s 75th anniversary soon approaches, the popular candy brand has embraced a new flavor – caramel! Hitting shelves in late Spring 2017, the new M&M’s will feature a caramel center covered in chocolate and coated with the brand’s colorful candy shells. Mmmm, yummy!
Clearly hoping the new flavor will take off, Mars’ vice president of research and development, Hank Izzo, stated in an interview with CNN Money that “It’s a $2.2 billion flavor segment and the fastest growing segment in food right now. We want to be part of this category,” – and it’s about time M&M’s got with the program.
Naming the launch of one the biggest in its history, the company has invested around $100 million to build a new manufacturing site in Topeka, Kansas and plans to hire 70 employees for the new facility.
According to CNBC, caramel is simply the latest flavor of M&M’s to be rolled out by Mars, although it is unclear if it will be a limited-time offer or a new staple product – hopefully it’ll be something to stay for all chocolate and caramel lovers in the world!